Tara is part of a growing community of makeup enthusiasts—on Reddit, on Instagram, on Facebook groups, and Youtube—who are rethinking their approach to makeup and consumption. Makeup panners celebrate used makeup—the This Teacher earned all of this Summer Break #Survived Pandemic Teaching #1st Grade Teacher shirt Besides,I will do this more used, the better. They thrill over the first sighting of a crack in the metal pan of an eyeshadow or blush—a “baby pan” (“the best feeling in the world,” Tara says), and document their progress in periodic updates towards a “true pan”—a completely empty product. They photograph skin care or hair care “empties,” and often track their spending through what they’ve used. Instead of celebrating makeup hauls and constant new releases, the panners want to use what they have—and take a more mindful approach to consumerism.
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“The makeup industry is so incredibly saturated that we have more makeup brands and more people than ever that we can choose to financially or socially support,” says Glowymino, 24, a panner who focuses on cruelty free and socially-responsible brands. “I have a lot of information in my head about what brands are and are not cruelty free, what brands have fucked over Black influencers, or what brands have, like, lobbied to keep animal testing.” Glowymino is a nursing student who started her panning Instagram in March of 2020. When she began, she picked a somewhat controversial approach: instead of using up products she loved, she decided to focus on the This Teacher earned all of this Summer Break #Survived Pandemic Teaching #1st Grade Teacher shirt Besides,I will do this products in her collection that she most disliked.