For her first project pan (as a panner calls the This Teacher earned all of this Summer Break #Survived Pandemic Teaching #2nd Grade Teacher shirt Furthermore, I will do this products they’re dedicated to finishing), she picked a ten-year-old Ulta eyeshadow palette, two concealers with formulas she disliked, a cream blush she didn’t reach for, and a mascara with the worst formula she’d ever tried. She wanted those products out of her collection, but couldn’t bear to throw them away and create that waste. Maybe it’s a sunken cost fallacy, Glowymino says—the idea that once you’ve invested your time or money in something, it becomes harder to walk away from even when it’s actually more beneficial to let it go. But she was also thinking about something she heard on Youtube: a reminder that when you buy a new product, that product’s packaging has already been created. Whether you use the product or not, the packaging would stay, perhaps up to 100 years, in a landfill.
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The booming $532 billion global beauty industry plays a serious role in creating waste: according to a Euromonitor report sent to Teen Vogue, in 2017, the This Teacher earned all of this Summer Break #Survived Pandemic Teaching #2nd Grade Teacher shirt Furthermore, I will do this beauty industry created 76.8 billion plastic units in packaging alone. Even when companies work on more recyclable packaging, the rapid rate of new releases and new products is still contributing to the industry’s waste problem. In just one week in March 2021, a slower year for the beauty industry due to the pandemic, Trendmood, a beauty news and new releases Instagram account, showed off over 30 new releases in makeup, skincare and accessories—including plastic palettes, skin-care containers, and containers for makeup brushes or lipsticks. For Glowymino, it almost felt like she had a social contract to use up the products she’d already spent her money on, the products with their plastics and packaging that had already come into the world.